It doesn't take winter doldrums for healthcare marketing and public relations professionals to find themselves in a rut. After working on long-term projects and day-to-day tasks, communications departments may need time to recharge their batteries and get back in tune with their creativity.
Here are four tips from Jarrard Phillips Cate & Hancock's blog, "Jack of All Trades," to keep hospital marketing efforts fresh and energized.
• Veer outside the hospital's local market to learn about other healthcare marketing success. This might include becoming a member of a state or regional healthcare marketing and public relations society, attending conferences, doing online research or subscribing to a trade publication.
• Keep a blog. According to Tim Strickland from JPC&H, writing about his work makes him think externally, judge his own efforts critically and strive to be innovative.
• Call friends and family in other healthcare markets and ask them what they've noticed about healthcare advertising in their area. Then call other people you know in healthcare and ask them what's working in their markets, too.
• Think ahead and plan these "refresher" breaks. Even if it's only a few hours per quarter, block out some time on your calendar to explore new ideas, back away from the daily grind and refresh your perspective.
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Here are four tips from Jarrard Phillips Cate & Hancock's blog, "Jack of All Trades," to keep hospital marketing efforts fresh and energized.
• Veer outside the hospital's local market to learn about other healthcare marketing success. This might include becoming a member of a state or regional healthcare marketing and public relations society, attending conferences, doing online research or subscribing to a trade publication.
• Keep a blog. According to Tim Strickland from JPC&H, writing about his work makes him think externally, judge his own efforts critically and strive to be innovative.
• Call friends and family in other healthcare markets and ask them what they've noticed about healthcare advertising in their area. Then call other people you know in healthcare and ask them what's working in their markets, too.
• Think ahead and plan these "refresher" breaks. Even if it's only a few hours per quarter, block out some time on your calendar to explore new ideas, back away from the daily grind and refresh your perspective.
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