In the wake of the tragic mass shooting in Las Vegas earlier this year, three local hospitals created a "Vegas Strong" campaign that Innovare featured on charging stations and LCD screens across the hospital campuses.
Sunrise Hospital & Medical Center, Mountain View Hospital and Southern Hills Hospital & Medical Center, all Nashville, Tenn.-based HCA Healthcare affiliates, decided to display the "Vegas Strong" message in the hospital to encourage patients and families after the tragedy. The gunman killed 58 people and wounded hundreds more, according to the New York Post.
"When the news hit, our team was very mindful of our hospital friends in Las Vegas," said Michael Ricciardi, co-founder and partner at Innovare. "We are very grateful for our hospital partners and happy to be able to provide new communication vehicles for them to leverage."
Innovare helps hospitals communicate with their patients, physicians, staff and community at large. The organization partners with hospitals on marketing and media strategy as well as campuswide branding efforts. Innovare currently partners with around 75 hospitals in 19 states.