Walgreens and WebMD Health Corp. have launched a digital wellness coaching program for customers.
The new tool, Your Digital Health Advisor, is powered by WebMD and hosted on Walgreens.com.
Consumers using the new app can create customized goals and action plans for healthy living. The app also offers interactive programs for smoking cessation, weight management, nutrition, exercise and emotional health. Consumers also have the option to live chat with health experts.
Your Digital Health Advisor integrates Walgreens' Balance Rewards program and prescription services into WebMD's mobile app. Users will earn Balance Rewards points for making progress toward their goals both through Your Digital Health Advisor and through WebMD's Healthy Target mobile app, another health improvement program.
"By integrating WebMD's wellness coaching service sand trusted content into Walgreens online and in-store experience, together we are creating an experience for consumers that will empower and motivate them to make healthier decisions," said Adam Pellegrini, vice president of digital health at Walgreens.
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