More than half (53 percent) of consumers are interested in purchasing wearable technologies to allow them to better track their personal health and fitness, according to the Accenture Digital Consumer Tech Survey 2014.
"In the past year wearable technologies have emerged as the next big consumer electronics market category, particularly for health and wellness," said Mattias Lewren, global managing director of Accenture's electronics and high-tech industry group, in a news release. "Every consumer is a digital consumer, and the keen interest in wearable technology provides further evidence of that."
Results were based on an online survey of 6,021 consumers in October and November 2013.
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