The vast majority of American adults look online for health information, according to a survey from healthcare research and marketing firms Makovsky Health and Kelton.
The survey of 1,001 adults revealed consumers' top three go-to websites:
- WebMD (53 percent)
- Wikipedia (22 percent)
- Advocacy group websites, such as American Heart Association or American Cancer Society (16 percent)
This reliance on online sources reveals consumers who are motivated to take control of their own health and who expect to be able to find answers in real time. "When health concerns strike, people want information almost immediately," said Gil Bashe, executive vice president and practice director of Makovsky Health, in the news release.
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