Survey: Consumers Spend 52 Hours Annually Looking for Medical Information Online

Consumers spend 52 hours every year looking for health information online, according to a survey from Makovsky Integrated Communications.

More than half (53 percent) of respondents reported visiting WebMD, making it the most-used website. Almost a quarter of respondents used social media, including YouTube, Facebook and Twitter.

The findings did reveal some regional disparities: 58 percent of Midwesterners used WebMD, higher than the national average, and 26 percent of Northeasterners used health magazine websites, above the national average of 19 percent.

The majority of Americans (82 percent) used computers, rather than a mobile device, to find medical information online.

Results were based on the responses of 1,067 Americans ages 18 and older.

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