In the latest commercial for the artificial intelligence robot, IBM Watson shows its more creative side, and even proposes a collaboration with famed singer/songwriter Bob Dylan.
In the commercial, Watson tells Mr. Dylan he has read all of his lyrics to improve his language skills. "I can read 800 million pages per second," Watson says.
The artificial intelligence robot then goes on to analyze Mr. Dylan's body of work.
"My analysis shows your major themes are time passes and love fades," Watson says, adding that he has never felt love, to which Mr. Dylan suggests the two write a song together.
An IBM representative told WSJ Watson analyzed 320 of Mr. Dylan's songs to arrive at these themes, demonstrating how Watson not only thinks but also learns about its subject.
This is one of three ads IBM released for a new brand strategy; one that shows IBM's potential value to the world, according to an Advertising Age report.
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