Through a new partnership with Under Armour, IBM plans to leverage Watson's cognitive computing technology to develop a personal health and fitness app for athletes.
The app plans to use data from other users with similar characteristics and lifestyles to provide evidence-based coaching and insights.
App users will receive evidence-based coaching and insights based on other people deemed similar to that user. The app will share health and fitness insights of similar individuals, including average weight, average resting heart rate and average steps per day, to help users compare and compete toward better health.
"When it comes to digital health and fitness tracking, the past ten years have been about data collection," said Kevin Plank, founder and CEO of Under Armour. "We're now at a point where a shift is occurring and consumers are demanding more from this information. This partnership will allow us to provide value back to the consumer in an unprecedented way, as we integrate IBM Watson's machine learning technology with the robust data from Under Armour's Connected Fitness community."
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