CIOs are increasingly using data and automation to drive revenue at their organizations, CIO reported.
A 2022 Info-Tech Research Group report found that supporting revenue growth was the No. 4 priority of CIOs, according to the July 24 story. Sixty-eight percent of CIOs say creating new revenue-generating initiatives is a part of their job responsibility, with the most popular method being automation of business and IT processes, the news outlet's 2023 State of CIO survey found.
"Growth, profitability, productivity, and engagement are all now part of the CIO role that 20 years ago was all about internal operations," Donagh Herlihy, chief digital and information officer of Subway, told the website.
CIO also cited Forrester Research: "The tech leader's role is evolving from a niche focus on technology strategy to a crucial business enabler with a seat at the table where pivotal decisions are made — and top-line revenue growth is generated."