Although the company has faced backlash over the past six months for its popularity among young people, e-cigarette maker Juul is considering tapping into digital health, according to Business Insider.
Juul is looking to develop more behavior health research through an app or other smartphone-based tools, Business Insider reports. The company has posted two job listings on its website that suggest Juul is making a swift push into digital health.
One of the positions involves "developing the foundations for programs that more fully meet smokers' personal goals … including mobile health-based interventions," Business Insider reports. This suggests Juul may be looking to develop an app that would be used to help smokers who want to stay away from traditional cigarettes by using an e-cigarette.
Tools through the mobile app that may help smokers curb their traditional method of smoking include connecting with a network of like-minded peers or chat rooms and video resources.
Earlier this year, Juul published a study that provided evidence that some e-cigarette users are using the product to cut back on smoking. Business Insider reports that if Juul implements its digital health team with a behavioral research team the company may be able to help smokers.
Currently, Juul is still working to get its e-cigarette clearance from the FDA, a company spokesperson told Business Insider.
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