Apple is likely to emerge as the leader in consumer healthcare, according to analysts from Morgan Stanley, who projected the tech firm's healthcare revenues to hit anywhere from $15 billion to $313 billion by 2027, Bloomberg reports.
The U.S. healthcare market opportunity is projected to be three times the size of the global smartphone market. Analysts believe Apple has a competitive advantage over Google and Amazon, both of which excel in artificial intelligence, due to its loyal consumer base.
The report suggests a few potential moves for Apple: It could acquire a healthcare company to boost efforts in the space, or it may expand its current wearables to include more medical-grade options. AirPods could be evolved into hearing aids; Apple Watch could add blood pressure, glucose and sleep monitoring.
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