Amazon is getting into the skincare market with the launch of a new, exclusive brand of skincare products that aim to help users with issues such as acne, dehydration and dark spots.
Belei consists of 12 skincare products, including a retinol moisturizer that uses vitamin A to help soothe skin and stimulate collagen production as well as vitamin C serums that aid dry skin.
"Our goal is to help customers spend less time and money searching for the right skincare solutions," Amazon Head of Beauty for Private Brands Kara Trousdale said in a news release. "We took a simple, no-nonsense approach when creating Belei, developing products with ingredients that are both proven to deliver results and also offer customers great value for the quality."
Last year, Amazon launched an exclusive brand of consumer medical devices, including blood pressure cuffs and glucose monitors. Prior to that, in February 2018, the retail giant released its brand of over-the-counter healthcare products.