At a health pitch event at the annual South by Southwest conference, technology investor Mark Cuban offered his insight on the next big focus of health IT.
Mr. Cuban, owner of the NBA's Dallas Mavericks and star on ABC's Shark Tank, suggested healthcare entrepreneurs should focus their attention on the direct-to-consumer market instead of selling to hospitals, according to MedCity News.
Patients seek easier ways to receive care and monitor their health outside the traditional healthcare setting, Mr. Cuban said, emphasizing that sensors are the "next opportunity," according to the report.
Additionally, he said data analytics are "taking us to new levels of healthcare, but we need to be interested in investing to accumulate that data," according to the report.
Mr. Cuban also referenced the types of data that can be collected and the role sensors and such play in collecting that data.
"We are transitioning to a point where…as computers become smarter, our bodies just become big math equations," he said.
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