ZirMed, a provider of revenue cycle software and healthcare predictive analytics, has selected public relations and marketing firm Amendola Communications as its agency of record and content development partner.
As part of the partnership, Amendola will leverage its relationships with healthcare editors and writers as well as deep industry expertise and extensive content development capabilities to help share ZirMed's accomplishments, according to a news release.
Amendola also will supplement ZirMed's in-house content generation team, and provide additional services including media and analyst relations, trade show support and generating speaker and award opportunities, the news release states.