State, Insurer Spending Could Lead to Better Exchange Enrollment

There's a wide gap between states on how much money is budgeted to recruit and assist residents to enroll on the online health insurance exchanges, meaning a similar gap could develop in how much the uninsured population shrinks for providers in different states, according to a report by Kaiser Health News and the Washington Post.

Florida, like most Republican-led states, declined on the health law's provision for states to build and run their own exchanges with federal grants, defaulting to a federally run marketplace. And like many states that opted for federal exchanges, Florida has a large uninsured population, nearly 4 million people, who will likely be eligible for premium subsidies available through the exchanges, according to the report.

Florida has a $6 million outreach budget for exchange enrollments, eclipsed by Maryland's $24.8 million budget to bring its just 730,000 uninsured to its state-run exchange, according to the report. States that take control of their own exchanges receive more federal grants for outreach under the health law.

The private health insurance industry, which may add millions of new customers and billions of dollars in revenue from the exchanges, also has skin in the game, with companies launching their own outreach efforts, especially in states with federally run exchanges according to a report by Politico.

More Articles on Health Insurance Exchanges:

Lackluster Payor Turnout for Illinois Exchange May Be True Nationwide
To Expand or Not to Expand: States' Medicaid Dilemma and the Private Alternative
Community Hospitals: Why Their Futures Are More Flexible Than You Think

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