With the rise of healthcare consumerism, hospitals should view the revenue cycle as a brand ambassador, according to Deborah VanCleave, vice president of revenue cycle at St. Joseph, Mo.-based Mosaic Life Care.
"Revenue cycle is first and last point of patient contact. We should put ourselves in that person's shoes and treat them accordingly," she said.
"That's our culture at Mosaic Life Care: We know and understand that consumers or patients have a choice and voice in their care. We need to be just as ingrained in a consumer's decision-making process as his/her choice of grocery store," said Ms. VanCleave.
If you would like to share your RCM best practices, please email Kelly Gooch at kgooch@beckershealthcare.com to be featured in the "RCM tip of the day" series.
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