The revenue cycle management company nThrive is introducing its rebranding as FinThrive during the Healthcare Financial Management Association Annual Conference in Denver.
The rebranded name was announced in March. The company said its new name signals its intention to break the cycle of inefficiency associated with traditional RCM technologies.
FinThrive said in a June 26 news release that the rebrand ushers in a new era for the company, which recently acquired healthcare data and analytics business TransUnion Healthcare and Texas software company Pelitas.
The conference runs from June 26-29.