For the new frontier of state health insurance exchanges, many major health insurers that attended the 31st annual J.P. Morgan Healthcare Conference have announced they'll sell plans on the new online markets and blaze a trail — but they'll be treading lightly, according to report by the Wall Street Journal.
During a presentation, Humana CEO Bruce Broussard said, "I do want to emphasize that we're going to walk before we run in this marketplace," according to the report.
The exchanges could open business to new small employers or individual customers, sometimes waving subsidies, and generate a potential $55 billion bonus in premiums in 2014 and $205 billion by 2021, according to PwC estimates.
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During a presentation, Humana CEO Bruce Broussard said, "I do want to emphasize that we're going to walk before we run in this marketplace," according to the report.
The exchanges could open business to new small employers or individual customers, sometimes waving subsidies, and generate a potential $55 billion bonus in premiums in 2014 and $205 billion by 2021, according to PwC estimates.
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