Hospitals and health systems across the nation are amplifying year-end fundraising efforts by joining the Giving Tuesday movement, which has celebrated ways to give back after Black Friday and Cyber Monday since 2012.
Nonprofit hospitals rely on donations to fund everything from research to construction projects, and they are hoping to boost fundraising efforts on Giving Tuesday. Some hospitals, such as Memphis, Tenn.-based St. Jude's Research Hospital, have created webpages asking for donations on Giving Tuesday.
Many hospitals set fundraising goals for Giving Tuesday. For example, the fundraising arm of Indianapolis-based Riley Hospital for Children at IU Health set a $150,000 goal.
"Giving Tuesday is one of the biggest days for donations that can have a lasting impact on sick and injured children all over the state, who are served by Riley Hospital for Children," Karen Ferguson Fuson, interim president and CEO of Riley Children's Foundation, told WEHT. "With the help of donors, we can continue to support the only comprehensive children's research hospital in the state of Indiana."
Although Giving Tuesday is a way for hospitals to raise money, some healthcare companies are making donations. Molina Healthcare, a managed care company, is committing $90,000 in donations to the National Alliance on Mental Illness, Feeding America and the National Council on Aging.
More articles on healthcare finance:
Vanderbilt University Medical Center's finances bounce back after EMR launch
Ascension's operating income triples as its footprint expands
10 hospitals seeking CFOs