Nearly every American will be required to purchase health insurance next year, but getting that message to the currently uninsured is no simple task.
Populations that are most likely to be uninsured, such as non-English speakers, the poor and the young and healthy, present a challenge to states to inform them of the 2010 health law's insurance mandate and the online exchanges where they can purchase coverage at competitive and often subsidized rates.
That has states contracting public relations agencies and pitching advertising campaigns via coffee sleeves, laundromats and Pandora online radio ads in hopes of targeting audiences the health law was intended to help in the first place, according to a report by Politico.
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Populations that are most likely to be uninsured, such as non-English speakers, the poor and the young and healthy, present a challenge to states to inform them of the 2010 health law's insurance mandate and the online exchanges where they can purchase coverage at competitive and often subsidized rates.
That has states contracting public relations agencies and pitching advertising campaigns via coffee sleeves, laundromats and Pandora online radio ads in hopes of targeting audiences the health law was intended to help in the first place, according to a report by Politico.
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HHS OKs 8 More Insurance Exchanges, 20 Total Now Approved