Grocery chain Hy-Vee has launched a $99-per-year subscription health-and-wellness service that gives members access to health screenings and dietitian visits.
Hy-Vee Healthy You debuted May 3 across the company's more than 280 stores in eight states, all in the Midwest. It is available to individuals 18 years of age or older. Hy-Vee joins competitors such as Albertsons and Kroger that are also getting into the healthcare game.
As part of the service, members get two health screenings per year, two 30-minute dietitian appointments per month and a private chat portal with a dietitian, and access to wellness and nutrition classes.