Google is committing $250 million in advertising grants to government and public health organizations to fund 2.5 billion vaccine-related public service announcements.
In an April 15 blog post, Google's chief health officer, Karen DeSalvo, MD, said, "Overcoming the pandemic will require a coordinated effort on a global scale."
Five things to know about Google's COVID-19 commitments:
- Google will provide 250,000 COVID-19 vaccines to countries in need.
- It is providing $2.5 million in grants to U.S. community organizations that serve rural communities and communities of color. The funding will go toward efforts like pop-up vaccination sites.
- The tech giant will commit an additional $250 million in advertising grants to connect communities to vaccine PSAs, bringing its total contribution to more than $800 million.
- In one example, Google will partner with UnidosUS on a bilingual vaccine campaign to reach millions of people in cities like Miami, Chicago, Houston and Los Angeles.
- Dr. DeSalvo said Google has conducted research with the World Health Organization on what information improves confidence in vaccines and governments, to use this information in PSA campaigns.