Athenahealth received the 2019 Gold Hatch Bowl and Silver Hatch Bowl awards from The Ad Club for the EHR vendor's State of the Smart marketing campaign, according to a Nov. 25 news release.
Three things to know:
1. Athenahealth's campaign aims to highlight the company's efforts to enhance interoperability between providers, patient data and payers.
2. The EHR vendor worked with MullenLow, a Boston-based advertising agency, to develop the marketing campaign.
3. The Ad Club's Hatch Awards recognize companies for their creative branding and marketing campaigns.