Of the dozens of technology trends currently receiving mass amounts of hype for their potential to revolutionize the field of digital marketing, four stand out as having actual potential for transformation, according to a new Gartner report.
Here are the four strategies chosen from a pool of 28 in the Gartner Hype Cycle for Digital Marketing and Advertising 2019 report as those most able to not only overhaul digital marketers' tech ecosystems, but also improve customer experience.
1. Customer data platforms
2. AI for marketing
3. Blockchain for advertising
4. Real-time marketing
Read more from the report here.
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