Ohio State University Wexner Medical Center's The IDEA Studio for Healthcare and Design (Columbus). The IDEA Studio for Healthcare and Design's mission is to redefine the healthcare user experience through innovation, design thinking and application of integrated solutions. The studio was formed in 2013 and includes a commercialization arm. The studio sponsors events, such as Big IDEAs for Health, a forum for the Ohio State community and greater Columbus community to pitch healthcare invention or service concepts and receive feedback from notable local business leaders and healthcare experts. Clay Marsh, MD, serves as the studio's executive director
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