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Chuck Nelson. Regional CEO for Aspirus Upper Peninsula of Michigan. In his role as CEO of Aspirus Upper Peninsula of Michigan, Mr. Nelson also oversees Grand View Hospital in Ironwood, Mich. Mr. Nelson took on his current role in 2012. Previously, he served as the CEO (and before that, COO) of Keweenaw Memorial Medical Center in Laurium, Mich. Mr. Nelson serves on multiple healthcare boards within the region and is board president of the Keweenaw Health Foundation. In his spare time, Mr. Nelson enjoys outdoor activities and traveling with his family.