The American Red Cross is offering Dunkin' Donuts gift cards to blood donors in six states to boost donations amid a winter shortage.
Individuals in Connecticut, Maine, Massachusetts, New Hampshire, Vermont and parts of New York will receive a $5 Dunkin' Donuts card when they donate blood in January, which is National Blood Donor Month.
The Red Cross is battling a severe winter blood shortage, in part due to the holiday season and inclement weather, which can shut down blood drives.
2019 marks the 10th year Dunkin' Donuts has partnered with the Red Cross to help encourage and thank blood donors.