In partnership with the American Red Cross, 26 iconic corporate and civic brands, celebrities and influencers will call on the public this month to donate blood, the Red Cross announced this week.
The public call is part of the Red Cross' Missing Types campaign, which will help raise awareness about the blood shortage and the importance of blood donation.
According to the Red Cross, only 3 percent of people in the U.S. give blood. To sustain the blood supply in the U.S., this is not enough, the organization explained.
"Only 3 out of 100 people give blood in the U.S. This is simply not enough. The Missing Types campaign allows us to take a non-traditional approach and inspire individuals to roll up a sleeve to ensure blood types A, B and O do not go missing from hospital shelves for patients that dearly need them."
Over the next few weeks, several brands will support the campaign and nationwide blood donation by dropping the letters A, B and O from their logos, signage, website and other public platforms. They also will host blood drives.
Some of the participating companies include Adobe, Amazon, Facebook, Google, IBM and U.S. Bank.
Read the full news release here.