The plurality (41 percent) of healthcare executives said buying or merging with a business is their preferred growth strategy for next year, according to a survey from Capital One.
For the survey, Capital One asked 123 healthcare executives across the industry about their 12-month outlook. When it comes to growth, second to merging and buying was revitalizing and updating existing offerings, with 30 percent of executives saying it was a top growth strategy for them. That's up from 21 percent who said the same thing last year.
David Varhol, senior managing director at Capital One Healthcare, said in a prepared statement that "the uptick in executives looking to update existing offerings as a means for growth may indicate that the industry is already adjusting to [growing] pressures."
Overall, two-thirds of healthcare executives think their business performance will be better in the coming year than in the last 12 months, according to the survey. Only 4 percent expect overall business performance to drop next year.
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