Big data: A crucial tool for tackling population health management

Healthcare may be an industry that revolves around people but that's not to say that data doesn't play a crucial role in many aspects, including population health.

More and more, hospital and health system executives are emphasizing population health in their strategies. A recent survey of nearly 950 executives found the purchase of population health software is one of the top spending priorities of many hospitals.

The population health software market has garnered increasing interest attention in recent years and is expected to top $40.6 billion by 2018.

Even Karen DeSalvo, MD, the national coordinator for health information technology and the acting assistant secretary for health, recognizes that big data plays a key role in tracking healthcare spending as it relates to improving quality of care by analyzing population data to be as efficient as possible.

Using data effectively in care management decision-making means understanding what sources of data to use, as well as how to properly segment populations, leverage predictive modeling, identify care gaps, apply interventions and optimize staff adoption of data analytics to improve patient outcomes.

To learn more about turning population health data into actionable insights for effective care management, join a webinar hosted by Becker's Hospital Review, xG Health Solutions and Geisinger Health System on March 26 from 12:00 p.m. to 1:00 p.m. CST.

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