Anne Martino, System Chief Marketing Officer at Endeavor Healt

In this episode, Anne Martino, System Chief Marketing Officer at Endeavor Health, shares insights into uniting multiple healthcare entities under a single brand. She discusses the process of creating a shared mission, vision, and values, the significance of choosing the name "Endeavor Health," and how the system differentiates itself in the competitive Chicagoland market through empathy and expertise.