Rochester, Minn.-based Mayo Clinic entered into a collaboration with patient engagement company Mytonomy to develop educational video content, Mytonomy confirmed March 22.
Together, Mayo Clinic and Mytonomy will develop 30-second to three-minute videos addressing common patient questions and concerns for a range of medical conditions, beginning with breast cancer. The videos will be available to other health systems under a license through the Bethesda, Md.-based company.
The videos will be viewable on various devices on Mytonomy's Patient Experience Cloud platform. Mytonomy, which was founded by various former Google, Oracle and FDA executives, also tracks users' behaviors on the Patient Experience Cloud to tailor the information it presents.
The goal of the collaboration is to enable shared decision-making between informed patients and providers.
"Recognizing how people learn today, and the unique circumstances of a cancer patient, we are excited to be combining our collective knowledge and expertise to foster patient engagement in ways that make sense for the 21st-century patients and their families, and, ultimately, improve satisfaction and clinical outcomes," said Sandhya Pruthi, MD, an internist at Mayo Clinic and associate medical director of Mayo Clinic Global Business Solutions.