Here are four areas in which Vantage Outsourcing has helped ophthalmology practices boost their business.
1. Vendor relationships. Relationships with multiple ophthalmic manufacturers allowed Vantage Outsourcing to offer Phoenix-based Maricopa Medical Center's ophthalmological surgeons a variety of state-of-the-art equipment choices at reasonable prices. This also helped Maricopa control costs while still enabling surgeon autonomy.
2. Outsourcing service. Due to its knowledge of multiple markets, Vantage Outsourcing was able to quickly locate a physician for a large physician practice in St. Louis who met its standards. This new surgeon served at one of its satellite locations and within one year had performed over 400 procedures.
3. Physician recruiters. A physician recruiter can give insight into the marketing strategy to attract the right physicians to an ophthalmology practice. One bonus of marketing ophthalmology is that the efforts are dual-nature — they bring in patients and physicians. Obviously, hospitals and ambulatory surgery centers need both patients and physicians for ophthalmology services to operate with a profit.
4. Grassroots marketing. Ophthalmologists may be able to expand market share and increase their referral base with satellite locations and grassroots marketing. This type of marketing and public relations approach increased organizational development and networking capabilities for an ophthalmologist in West Plains, Mo. Within one year, he was established in his third location with various optometric groups and physicians.
Ophthalmologists Increase Patient Referrals With Grassroots Outreach
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1. Vendor relationships. Relationships with multiple ophthalmic manufacturers allowed Vantage Outsourcing to offer Phoenix-based Maricopa Medical Center's ophthalmological surgeons a variety of state-of-the-art equipment choices at reasonable prices. This also helped Maricopa control costs while still enabling surgeon autonomy.
2. Outsourcing service. Due to its knowledge of multiple markets, Vantage Outsourcing was able to quickly locate a physician for a large physician practice in St. Louis who met its standards. This new surgeon served at one of its satellite locations and within one year had performed over 400 procedures.
3. Physician recruiters. A physician recruiter can give insight into the marketing strategy to attract the right physicians to an ophthalmology practice. One bonus of marketing ophthalmology is that the efforts are dual-nature — they bring in patients and physicians. Obviously, hospitals and ambulatory surgery centers need both patients and physicians for ophthalmology services to operate with a profit.
4. Grassroots marketing. Ophthalmologists may be able to expand market share and increase their referral base with satellite locations and grassroots marketing. This type of marketing and public relations approach increased organizational development and networking capabilities for an ophthalmologist in West Plains, Mo. Within one year, he was established in his third location with various optometric groups and physicians.
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