Medicaid Patients Think Medical Homes Are Institutions, Places to "Go to Die"

Hospitals planning to launch a patient-centered medical home may first want to intensify their marketing, as Connecticut state officials found most people were unfamiliar with the model and some thought it was a place where you "go to die," according to a Connecticut Mirror report.

Connecticut's Department of Social Services conducted focus groups to gather information from Medicaid recipients in the state that would help inform the design of PCMHs. State officials are developing plans for Medicaid recipients to be cared for in medical homes beginning in January.

Meryl Price, a consultant working with DSS, said the focus groups resulted in "intense" findings. Some participants said the model sounded like an institution or a place where you go and do not come out.

Focus group officials say the findings point to a need to increase PCMH marketing, or it might have a hard time getting off the ground. They also say healthcare organizations should educate people on the medical home model and use the term consistently.

Connecticut is calling its model a person-centered medical home, since it will include individuals with special needs who may be sensitive to the word patient.

Related Articles on Patient-Centered Medical Homes:

In Cleveland, Patient-Centered Medical Homes Help Solve Primary Care Shortage
Smaller Practices Use Few Patient-Centered Medical Homes Processes, Healthcare Experts Say
Patient-Centered Medical Homes: What is the Agreed-Upon Definition?

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