Dean Ohmart, CFO of Warrensburg-based Western Missouri Medical Center, will wear clothes draped in pink and drive his pink convertible to work every day in October to raise awareness for breast cancer.
Throughout October, Mr. Ohmart will donate $1 to the Johnson County Cancer Foundation for each photo of him wearing pink posted to the hospital's Facebook page. Residents in the area are encouraged to snap a picture and post it anytime they see him in public.
"[Mr. Ohmart] is dedicated to educating people on the importance of early detection through regular screenings, as this is the key to a successful treatment," the press release reads. "Mammogram screenings can detect breast cancer when it is small and localized before it becomes a lump and causes symptoms."