Kaiser Enters D.C. Market, Putting Pressure on HCA

Oakland, Calif.-based Kaiser Permanente recently completed five standalone emergency and outpatient centers in the Washington, D.C., area — a move a Bloomberg report calls an attempt to "shake up" the East Coast market and draw patients away from hospital-based emergency rooms.

The new centers are a threat to for-profit hospital operator HCA, according to the report, which operates several hospital-based ERs in the area. As a result, HCA now advertises its ER wait times on its hospitals' websites and via billboards.

Kaiser spent a reported $2 billion constructing its outpatient centers in the market, according to the report.

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