Chicago-based consulting firm Huron revised its brand strategy to better reflect the company's evolution and client approach.
Under the rebrand, the global firm will emphasize its name simply as Huron. Its new logo, visual style and redesigned website unify the company's business under one identity.
The logo includes an image called the "Huron link," which stands for Huron's collaborative culture and entrepreneurial spirit, according to a Huron statement. The firm said the website, redesigned to look more modern and enhance navigation, will help clients connect with its business. Huron also said it will continue to update the website to improve functionality and add more solution portals and intelligent search capabilities.
"Huron's new brand strategy captures our commitment to achieve meaningful change in partnership with clients," James Roth, CEO and president of Huron, said. "Our new brand identity better represents our culture and our vision for the future."
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