Hospital Management Tool: Communications Readiness Assessment

Anyone can tell you healthcare is a volatile industry, but the healthcare communications sector is facing change-upon-change as it's expected to use media tools that didn't exist 10 years ago, according to Kim Fox, vice president of Jarrard Phillips Cate & Hancock.

"The web, social media and mobile tools have transformed our entire industry," Ms. Fox wrote in a blog post. JPC&H has provided a complimentary, five-minute quiz to assess how prepared hospital marketing departments are to communicate with these new tools.

You can take the quiz here.

More Articles on Hospital Communications and Management:

No More Excuses: Why You Must Include Social Media in Your Hospital's Marketing Strategy
3 Ways to Improve a Hospital's Internal Communications System
42 Tips for Building, Promoting a Hospital Brand


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