While speaking at Startup Fest Europe in Amsterdam, Apple CEO Tim Cook underscored his company's interest in healthcare involvement, according to CNBC.
"If you think about some of society's biggest problems and challenges, one of the ones that we are really focused on is health," Mr. Cook said, according to the report.
In recent years, the company has done just that. Apple launched HealthKit, an app and platform, in 2014. Its ResearchKit and CareKit platforms are also healthcare-focused.
But Mr. Cook believes the highlight of its healthcare involvement is the Apple Watch. "One day, this is my prediction, we will look back and we will wonder: How can I ever have gone without the watch? Because the holy grail of the watch is being able to monitor more and more of what's going on in the body," he said, according to the report.
Although Apple also plans to continue its investment in other areas of business — such as entertainment — healthcare will be an unceasing focal point. "And arguably the healthcare system can be made much simpler, can have much better results, you can have patients that really feel like customers ... and have systems and applications that bring out the best in the medical professionals," Mr. Cook said, according to the report. "I think the runway there is enormous."