Supermarkets and retail pharmacies are increasingly offering in-store medical services to bring patients convenient and affordable care. To attract and retain more consumers, health retailers should offer a subscription-type service or a financial reward, a new survey conducted by PwC's Health Research Institute suggests.
For its survey, the institute asked 1,000 respondents in the U.S. about their view on retail clinics.
Here are four things to know:
1. Sixty-six percent of consumers surveyed said they would be very or somewhat more likely to get repeat elective medical treatment if a discounted subscription plan were available.
2. In addition, 67 percent of consumers would be more likely to receive a flu shot or annual check up if they earned rewards for the healthcare activity.
3. In the survey, more than half of respondents said they would be very likely to get care in a nontraditional setting if it were cheaper. This included an at-home strep test or stitches removal.
4. "Retailers have a strength that most providers and insurers don’t: their deep understanding of consumer behavior and purchasing patterns, which can be used to anticipate and meet patients' needs," the report states.