Memphis, Tenn.-based St. Jude Children's Research Hospital launched a new campaign, "Have More in Memphis," to lure employees to the city and the surrounding metropolitan area, MM+M reported May 17.
The campaign, launched May 17, features a website that details information about Memphis and what the city has to offer. It includes a social media hashtag #MoreinMemphis, as well as digital content on YouTube, Facebook and Instagram.
In addition, the campaign will include a video campaign featuring the city's Black culture, civil rights history, LGBTQ environment and more.
The health system's promotion of Memphis aims to recruit 2,300 employees to St. Jude over the next five years.