Kroger Health, the grocery and pharmacy giant's healthcare arm, is launching its "A World of Care is In-Store" marketing campaign designed to boost awareness of its healthcare offerings.
The campaign will utilize streaming video, radio commercials, social media and in-store signage to highlight the healthcare offerings the grocery chain provides, according to a Jan. 6 Kroger news release.
"It highlights that Kroger Health is no farther away than our neighborhood grocery store," Kroger Health President Colleen Lindholz said. "We sit at the nexus of food and pharmacy, which uniquely positions Kroger Health to improve outcomes through simplified health, wellness and nutrition solutions."