Penn Medicine Center for Health Care Innovation (Philadelphia). Unique to this innovation center is its Penn Social Media and Health Innovation lab that conducts research focused on the intersection of social media, mobile technology and health. For example, the Penn Heart Study seeks to understand how to leverage Twitter to fight heart disease. Penn Medicine Center for Health Care Innovation also has an innovation accelerator program to support Penn Medicine faculty and staff who have ideas for new healthcare delivery approaches. David Asch, MD, is the center's executive director
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