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Robert O'Keefe
Senior Vice President and CFO of UW Hospital and Clinics (Madison, Wis.).
Mr. O'Keefe is new to the CFO role at UW Hospital and Clinics, taking on the position in February. He oversees UW Health's fiscal operations, general accounting, treasury, payroll, accounts payable, budget and government reimbursement. Previously, he was the system's vice president of finance. Before he joined UW Health, Mr. O'Keefe worked with Aurora Health Care in Milwaukee for 20 years. He is a certified public accountant.