Information campaigns targeted at patients may be effective in reducing antibiotic prescription, according to a study published in the journal BMJ.
The study implemented a year-long local informational campaign around
In the intervention area, prescription of antibiotics decreased by 4.5 percent more than in a similar control area.
Researchers concluded that it was probably awareness of the campaign, rather than decreased patient pressure for antibiotic prescription, that was driving the decrease, and that while the information campaign created an environment conducive to reductions in antibiotic use, more exposure and education might be necessary to change public attitudes on antibiotic usage.
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