As healthcare becomes more consumer-driven and competition intensifies, health systems must engage patient populations in a cost-efficient manner. To do so requires a healthcare customer relationship management solution (HCRM) at the center to facilitate supporting strategies.
The importance of implementing sophisticated, data-driven platforms for patient engagement across health systems is heightened by another recent change in the healthcare landscape — an added emphasis on population health management.
An effective healthcare CRM strategy can positively influence patient retention, facilitate population health initiatives, provide insights into care quality and cut costs.
During an August 1 webinar, Gary Druckenmiller, Jr., Vice President, Marketing Practice Lead for Evariant — a Connecticut-based software company providing healthcare CRM solutions — and Brian O'Connor, Vice President of Enterprise Technology at Evariant, will discuss how health systems can leverage a HCRM platform for patient engagement and retention, while also acting as a catalyst for population health management.
Topics of discussion will include implementing a healthcare CRM platform for strategic engagement of patient populations; understanding demographic, clinical, financial and behavioral data; leveraging healthcare CRM for timely marketing communications designed to improve patient loyalty; and future possibilities HCRM enables including Telemedicine, IoT, Care Management, Clinical Engagement.
To learn more and register for the webinar, click here.
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