Analysis: 6 findings on trends, patterns of online reviews of physicians

 

While physician perceptions of online rating websites tend to be negative, awareness of the content and rating patterns may help physicians better manage their online reputation, according to a study published in JAMA Otolaryngology — Head & Neck Surgery.

Researchers identified academic allopathic otolaryngologists from the Eastern Section of the Triological Society from lists of academic program faculty members in the Northeastern United States. A total of 281 faculty members from 25 programs were identified. Each member's name was searched using the Google search engine.

According to the study:

•    Around 94.7 percent of ENT physicians had a profile on Healthgrades.com and 87.9 percent had a profile on Vitals.com.
•    Of those with profiles, 69.9 percent had patient reviews on Healthgrades and 81.8 percent had reviews on Vitals.
•    The mean score was 4.4 of 5.0 on Healthgrades and 3.4 of 4.0 on Vitals.
•    On Vitals, 63.7 percent had comments associated with them.
•    Overall, 27.3 percent of the comments were determined to be negative, and 49.1 percent of otolaryngologists had at least one negative comment.
•    Also, academic position and subspecialty affected reviews on Healthgrades.

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