Charlotte, N.C.-based Atrium Health selected Michael Parkerson to serve as senior vice president and chief marketing officer, effective May 1.
Four notes:
1. Mr. Parkerson most recently served as chief strategy and innovation officer at Blue Cross Blue Shield of North Carolina in Chapel Hill.
2. He also served as chief marketing officer and business transformation leader at BCBS of North Carolina.
3. Mr. Parkerson earned his MBA from James Madison University in Harrisonburg, Va.
4. At Atrium Health, he will oversee branding, consumer engagement and marketing strategies for the 42-hospital system.