Amazon may be developing — or looking to acquire — a mobile technology to link available trucks with shipments needing to be transported, reports The Wall Street Journal.
The mobile application, which could allow Amazon to schedule and track product shipments with just a few clicks, would represent the next step in the online retailer's goal of becoming a global freight broker.
"This is the next piece in the jigsaw puzzle," said Cathy Roberson, a shipping industry analyst. "It's all falling into place for Amazon as a logistics provider."
In May, WSJ reported Amazon had contacted several freight-services technology companies to request information about their products. If the mobile technology proves successful for Amazon, the company may make it available — for a fee — to non-Amazon shippers as a simpler option for business-to-business freight shipping, according to the report.
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