Lions Health, an international healthcare advertising and marketing conference in Cannes, France, awarded Clemenger BBDO Melbourne the top prize for "Meet Graham," a road safety ad campaign that imagines what humans would look like if their bodies were designed to withstand car-crash trauma.
Cannes' Lions Health recognizes ad firms and healthcare organizations for exceptional creativity and marketing in two categories: pharma and health and wellness. Merits include gold, silver and bronze.
See all the U.S.-based winners in the Lions Health & Wellness category below.
U.S. gold Lion winners
- Cigna, "TV Doctors of America" — McCann
- Doctors of the World, "I'm Moving to Canada" — Publicis
- Donate Life, "The World's Biggest Asshole" — The Margin Agency
- Procter & Gamble, "Handle with Care" — Grey New York
U.S. silver Lion winners
- Bayer Consumer Health, "Aspirin 'Herosmiths'" — Energy BBDO
- Donate Life, "The World's Biggest Asshole" — The Margin Agency
- Polaris, "The Trafficking Exam" — Area 23
- Procter & Gamble, "Handle with Care" — Grey New York
- Sandy Hook Promise, "Evan" — BBDO
U.S. bronze Lion winners
- GSK Consumer Healthcare, Excedrin, "The Debate Headache" — Weber Shandwick
- Youth Ambassadors, "Welcome to my Neighborhood" — VML